A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
As a designer, I’ve had difficulty for years finding a book that really spoke to me about Identity and Branding. I usually end up resorting to Internet research. While this is fine in most cases, sometimes I just want a solid book to curl up with and read. This book is the perfect solution to the problem.
The book is broken down into three main sections: Basics, Process, and Best Practices. Each one of these sections is broken down into smaller groups.
Basics: Brand Basics, Brand Ideals, Brand Elements, Brand Dynamics, Before & After
Process: Process Basics, Conducting Research, Clarifying Strategy, Designing Identity, Creating Touchpoints, Managing Assets
Case Studies: 51 different Studies
VERY easy read. Great points and simple to understand. From the side of a designer, to the owner of a company, this book is very helpful for both parties to get their moneys worth…
<< Designing Brand Identity: An Essential Guide for the Whole Branding Team >>
Size: 20.52 MB