Perspectives on Persuasion, Social Influence, and Compliance Gaining by John S. Seiter, Robert H. Gass pdf free download

Perspectives on Persuasion, Social Influence, and Compliance Gaining by John S. Seiter, Robert H. Gass pdf free download

Description:

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

I love this book a lot. I downloaded it long time ago while I was in college. I used this book as a practicing tool and guide for my debate skill and communication method. It did broaden my view and strengthen my points of view in things that were ambiguous before. I would recommend this book to anyone that is starting to learn about persuasion or interested in it. It’s perfect for beginners and people who need a more systematic organization of their knowledge.
I had to read this book for a communications class at Regent University and it has been the most entertaining and informative textbooks I have yet to read. It’s even one of the most entertaining books that I’ve read, PERIOD.
Great insight, very useful for my persuasion class. This book has met my expectations so far. Really useful sources provided in this version.
I base my comments on all editions. The book was funny, substantive, humble, and comprehensive. The organization was effective, and I learned how much knowledge about persuasion has changed since twenty years ago, the last time I taught a course on that subject. If I had to start over to learn about persuasion, this was an excellent way to do it!
As an undergrad, this was a great book to read. It’s written in a conversational style, yet it is still detailed and comprehensive in research, meta-analyses, and examples. The authors also have a sense of humor…which is nice and used sparingly, yet makes it even more enjoyable to read.

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Format: PDF

Size: 52.09 MB

 

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