The Semantic Turn: A New Foundation for Design by Klaus Krippendorff pdf free download

The Semantic Turn: A New Foundation for Design by Klaus Krippendorff pdf free download


The Semantic Turn: A New Foundation for Design by Klaus Krippendorff pdf free download.

Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs. It sets the stage by reviewing the history of semantic concerns in design, presenting their philosophical roots, examining the new social and technological challenges that professional designers are facing, and offering distinctions among contemporary artifacts that challenge designers.

Written by Klaus Krippendorff, recognized designer and distinguished scholar of communication and language use, the book builds an epistemological bridge between language/communication theory and human-centered conceptions of contemporary artifacts. Clarifying how the semantic turn goes beyond product semantics and differs from other approaches to meaning, Krippendorff develops four new theories of how artifacts make sense and presents a series of meaning-sensitive design methods, illustrated by examples, and evaluative techniques that radically depart from the functionalist and technology-centered tradition in design.

An indispensable guide for the future of the design profession, this book outlines not only a science for design that encourages asking and answering new kinds of questions, it also provides concepts and a vocabulary that enables designers to better partner with the more traditional disciplines of engineering, ergonomics, ecology, cognitive science, information technology, management, and marketing.

His trajectory of artificiality, he has developed in his book is a great metaphor to frame and conceptualize some important developments in the design professions. I could imagine, because also some students told me, that this book is in some parts complex to understand, but it is also one of the exceptional readings on a theoretical which reframes the design professions for the future. I think it is a must for designers and the once who teaches design, even if we don’t agree with all the statements made. It is also a great starting point to get involved in a theoretical design discourse.

Format: PDF

Size: 7.216 MB


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