Strategic Planning for Public Relations by Ronald D. Smith pdf free download

Strategic Planning for Public Relations by Ronald D. Smith pdf free download

Description:

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns.

As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

I am actually downloading this book. I took this course for the summer session at Texas Tech University (Wreck Em!) online, the class was fast paced and being online it is easy to feel like you’re not quiet getting as much as an in person class. This book is something every entry level PR professionally should keep handy at their desk.
<< Strategic Planning for Public Relations >>
<< Strategic Planning for Public Relations >>
<< Strategic Planning for Public Relations >>

Format: PDF

Size: 33.28 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Human Communication in Society pdf free download by Jess K. Alberts, Thomas K Nakayama, Judith N. Martin

Human Communication in Society pdf free download by Jess K. Alberts, Thomas K Nakayama, Judith N. Martin

Description:

A Comprehensive Look at Human Interaction

Human Communication in Society takes an enhanced look at the relationship between humans and their societies through a contemporary critical lens. By examining history and societal structures as a means to assess modes of human communication, the text helps readers to understand the theory and context of the way people interact. The Fourth Edition uses new examples, illustrations, and pedagogical materials to highlight the importance of understanding multiple perceptions when studying communication. By addressing vital forms of communication such as listening, responding, verbal/non-verbal communication, and perception, Human Communication in Society addresses the subject of interpersonal interaction from a holistic standpoint.

Also available with MyCommunicationLab

MyCommunicationLab for the Introduction to Communication course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. And MediaShare offers an easy, mobile way for students and instructors to interact and engage with speeches, visual aids, group projects, and other files. Please note: this version of MyCommunicationLab does not include an eText.

Human Communication in Society, Fourth Edition is also available via REVEL™, an immersive learning experience designed for the way today’s students read, think, and learn.

This is a great informative book, great chapters and the key terms for each chapter is clear.

About the Author

Jess Alberts is the President’s Professor in the Hugh Downs School of Human Communication at Arizona State University. She is an interpretive scholar who focuses on interpersonal communication and specializes in the study of conflict.

Thomas Nakayama is a professor in the Department of Communication Studies at Northeastern University. He is a critical scholar who focuses on rhetoric and intercultural communication.
Judith Martin is a professor in the Hugh Downs School of Human Communication at Arizona State University. She is a social scientist whose expertise is in intercultural communication.

Format: PDF

Size: 21.07 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Holy Sh*t: A Brief History of Swearing by Melissa Mohr pdf free download

Holy Sh*t: A Brief History of Swearing by Melissa Mohr pdf free download

Description:

Almost everyone swears, or worries about not swearing, from the two year-old who has just discovered the power of potty mouth to the grandma who wonders why every other word she hears is obscene. Whether they express anger or exhilaration, are meant to insult or to commend, swear words perform a crucial role in language. But swearing is also a uniquely well-suited lens through which to look at history, offering a fascinating record of what people care about on the deepest levels of a culture–what’s divine, what’s terrifying, and what’s taboo.

Holy Sh*t tells the story of two kinds of swearing–obscenities and oaths–from ancient Rome and the Bible to today. With humor and insight, Melissa Mohr takes readers on a journey to discover how “swearing” has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome–which were remarkably similar to our own–and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death.Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing (increased heart rate and greater pain tolerance), and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?

A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity–and it also just might expand your repertoire of words to choose from the next time you shut your finger in the car door.

<< Holy Sh*t: A Brief History of Swearing >>

<< Holy Sh*t: A Brief History of Swearing >>

Format: PDF

Size: 3.314 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Media & Culture: Mass Communication in a Digital Age pdf free download by Richard Campbell, Christopher R. Martin, Bettina Fabos

Media & Culture: Mass Communication in a Digital Age pdf free download by Richard Campbell, Christopher R. Martin, Bettina Fabos

Description:

Some stickers on cover. Few if any markings on pages.

Exactly what i needed to complete my semester.
Very informative for school.
Very informative for school.

Great textbook.

Great explanation.

Great book.

Exactly what i needed.
Exactly what i needed to complete my semester.

Some stickers on cover. Few if any markings on pages.

Great textbook. Highly recommended.

Biography

Christopher R. Martin is professor and the former head of Communication Studies at the University of Northern Iowa in Cedar Falls, Iowa. His research has been published in Journalism Studies, Journal of Communication Inquiry, Communication Research, Labor Research Journal, Perspectives on Politics, Popular Music and Society, Journal of Communication, and he has written pieces for Z magazine, Huffington Post, Editor & Publisher, and the Des Moines Register. With Richard Campbell and Bettina Fabos, he is co-author of Media and Culture: An Introduction to Mass Communication, and Media Essentials (both Bedford/St. Martin’s), and author of an award-winning book on how labor unions are covered in the news media, Framed! Labor and the Corporate Media (Cornell University Press, 2004).

Martin previously taught at Miami University (Ohio), and was a visiting professor at Universitat Klagenfurt (Klagenfurt University) in Austria. He is a recipient of the State of Iowa’s Board of Regents Award for Faculty Excellence, the College of Humanities and Fine Arts Faculty Excellence Award, and the Veridian Community Engagement Award. Martin holds a Ph.D. from the University of Michigan, an MA from Emerson College, and a BA from Capital University in Columbus, Ohio.

<< Media & Culture: Mass Communication in a Digital Age >>
<< Media & Culture: Mass Communication in a Digital Age >>
<< Media & Culture: Mass Communication in a Digital Age >>

Format: PDF

Size: 29.74 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Personal Connections in the Digital Age by Nancy K. Baym pdf free download

Personal Connections in the Digital Age by Nancy K. Baym pdf free download

Description:

The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life

Fully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, and new relationships, and to maintain existing relationships in our everyday lives. The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used.

This new edition of Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

Review

“New communications technologies are always hyped by some people and denounced by others. Nancy Baym’s brilliant book explodes myths and challenges stereotypes. Her clear-sighted and penetrating analysis provides the mental toolkit needed to reach a more nuanced view of the social impact of digital media.”
Tom Standage, Digital Editor, The Economist

<< Personal Connections in the Digital Age >>

Format: PDF

Size: 3.461 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Tell It Slant: Writing and Shaping Creative Nonfiction by Brenda Miller pdf free download

Tell It Slant: Writing and Shaping Creative Nonfiction by Brenda Miller pdf free download

Description:

Five stars for Tell It Slant … An enlightening, comprehensive, and very satisfying text on writing and shaping creative nonfiction.”
Sheila Bender, editor and publisher of writingitreal.com and author of Writing and Publishing Personal Essays

When the poet Emily Dickinson wrote, “Tell all the Truth but tell it Slant,” she provided today’s writers of creative nonfiction some sound advice: tell the truth but don’t become mere transcribers of day-to-day life. Whether you are writing a memoir or researched essay, the award-winning authors will guide you along the journey, using intensive instruction and an abundance of writing exercises. You will learn how to find a distinctive voice, use prompts to get started and keep writing, discover stories in impossible places, tackle (and enjoy) background research, and more.

This second edition includes a new chapter on publication–print, digital; an update on “The Particular Challenges of Creative Nonfiction” chapter to include references to James Frey and other controversies regarding nonfiction ethics; and an expanded resource section and bibliography.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Brenda Miller is a professor of English at Western Washington University and serves as editor in chief of the Bellingham Review. She is the author ofBlessing of the Animals (EWU Press, 2009), which received the bronze medal in ForeWord Magazine’s Book of the Year Award. Her work has received five Pushcart Prizes.

Suzanne Paola is a professor at Western Washington University. Awards for her books Body Toxic: An Environmental Memoir (2001) and A Mind Apart(2005), include a New York Times Notable Book, an American Book Award winner, a Library Journal Best Science book of the year, an Elle Reader’s Choice finalist, and many others.

Format: PDF

Size: 1.325 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

The Mathematical Theory of Communication by Claude E Shannon, Warren Weaver pdf free download

The Mathematical Theory of Communication by Claude E Shannon, Warren Weaver pdf free download

Description:

Scientific knowledge grows at a phenomenal pace–but few books have had as lasting an impact or played as important a role in our modern world as The Mathematical Theory of Communication, published originally as a paper on communication theory in the Bell System Technical Journal more than fifty years ago. Republished in book form shortly thereafter, it has since gone through four hardcover and sixteen paperback printings. It is a revolutionary work, astounding in its foresight and contemporaneity. The University of Illinois Press is pleased and honored to issue this commemorative reprinting of a classic.

Review

“A beautiful example of a theory that unifies hitherto separate branches of physical science, and Dr. Weaver makes important suggestions as to how this unity may be extended to include semantics and pragmatics.”–Philosophical Review

“This book cannot be ignored by anyone with direct professional concern with these applications and many applied physicists without this concern should, like the reviewer, find the book absorbing.”–S. Whitehead, British Journal of Applied Physics

“Readers who are interested in language, communication, meaning, and related problems will find this monograph rewarding.”–Quarterly Review of Biology

Where it all began.—The book grew out from an epic scientific paper in 1948, but luckly its author Shannon chose a light touch and a gentle delivery in his presentation. The paper became a book, with a 1949 first edition, which is now a classic, and which has been reprinted a number of times since, ending with the present lovely 1998 edition. It is still the place where readers can learn the essentials, including the two equations of information theory, that are now named after Claude Shannon.

About the Author

Claude E. Shannon is a research mathematician at the Bell Telephone Laboratories and Donner professor of science at the Massachusetts Institute of Technology. Warren Weaver, at present a consultant on scientific projects to the Sloan Foundation, has had a distinguished academic, government, and foundation career. Both authors have received numerous awards and honors.
<< The Mathematical Theory of Communication >>

Format: PDF

Size: 171.1 kB

 

Link 1 | Link 2 Link 3 | Link 4

 

Interpersonal Communication: Everyday Encounters by Julia T. Wood pdf free download

Interpersonal Communication: Everyday Encounters by Julia T. Wood pdf free download

Description:

Helping you find your voice, INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 8e helps you build the skills you need to become a more effective communicator. Award-winning author Julia T. Wood incorporates the latest communication research as she presents a pragmatic introduction to the concepts, principles, and skills of interpersonal communication. Reflecting her expertise in gender and social diversity, the book offers unparalleled emphasis on diversity. It also provides comprehensive coverage of the influence of social media and thorough discussions of the ethical challenges and choices that affect interpersonal communication. In addition, it covers such timely issues as emotional intelligence and forgiveness, interracial relationships, safe sex, ways to deal with abuse from intimates, race-related differences between conflict styles, and the power of language.

Review

“I think the approach taken by the textbook is a good combination of communication theory and practical application of interpersonal communication principles. This makes the text easy to read and provides great examples and exercises to practice the concepts discussed so that students learn how to adapt their communication skills. … The instructor supplements also provide everything an instructor needs to develop and maintain their interpersonal communication course.”

“I think the approach to this book is conversational and theoretical, which enables students to clearly understand concepts while making them real to their everyday lives. This is what I want my students to do, which is why I chose to use this textbook. The previous book was too academic and dry and lacked the ability to give the concepts richness and usefulness.”

“The text breaks down a complicated subject into specific digestible chunks and teaches to competencies in those chunks. I think that this text does a great job with organization. This is a book I can take in order. It is a book that makes sense.”

Format: PDF

Size: 44.65 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

The Gregg Reference Manual by William A. Sabin pdf free download

The Gregg Reference Manual by William A. Sabin pdf free download

Description:

The Gregg Reference Manual is intended for anyone who writes, edits, or prepares material for distribution or publication. For over fifty years this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals.

Features of the New Edition
The eleventh edition of The Gregg Reference Manual has been revised and enhanced to satisfy the continually evolving demands of business and academic writers. In addition, this special four-color edition of GRM pays tribute to the author Bill Sabin with personal photographs and a new biographical essay.

Other Components of the Eleventh Edition
A number of supplementary components are available online for trainers, instructors and students including:

  • Basic Worksheets
  • Comprehensive Worksheets
  • Trainer’s Resource Manual
  • Instructor’s Resource Manual

    Visit The Gregg Reference Manual Resource Center
    www.mhhe.com/grm11

I teach business writing in industry and government, and I recommend the Gregg Manual enthusiastically in all my programs, at every level. There are a lot of wonderful resources out there, including Albert Joseph’s classic EXECUTIVE GUIDE TO GRAMMAR, that can help you understand what makes our language tick, but there is nothing like Gregg when you need an authoritative answer NOW to a specific (even picayune) question. And it’s striking to see how EXCITED seemingly well-balanced people from all walks of life can be when they first get their hands on Gregg. After reading the other reviews here, I am even preparing to do the unthinkable and buy a new copy – just to see what the new edition has to say about computers.

Great for anyone needs to project a polished / professional image through their writing. Covers all aspects of writing, except the content.

 

 

Format: PDF

Size: 22.73 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

‘White Girl Bleed A Lot’: The Return of Racial Violence to America and How the Media Ignore It by Colin Flaherty pdf free download

'White Girl Bleed A Lot': The Return of Racial Violence to America and How the Media Ignore It by Colin Flaherty pdf free download

Description:

Ferguson might be the worst, but it is not the first.  Ferguson is just the latest of hundreds of examples of black mob violence around the country.

White Girl Bleed a LotThe return of racial violence and how the media ignore it  was written for the deniers: Reporters and public officials and others who deny black mob violence has reached epidemic levels.

That is why so many readers get another copy: They send it to someone who needs to read it.

Denial is not an option any more. Many of these cases are now on YouTube.
And for the first time, readers will be able to scan QR codes to follow the black mob violence on video as they read about it in the book.

For the first time, readers will be able to see the huge difference between what big city newspapers say is happening. And what the videos show is really happening.

The new edition of White Girl Bleed a Lot documents more than 500 cases of black mob violence in more than 100 cities around the country. Many in 2013. And how the local and national media ignore, excuse and even condone it.

Writing in National Review, Thomas Sowell said: “Reading Colin Flaherty’s book made painfully clear to me that the magnitude of this problem is greater than I had discovered from my own research. He documents both the race riots and the media and political evasions in dozens of cities.”


Neal Boortz said:
“ColinFlaherty has become Public Enemy No.1 to the leftist media because of the research he’s done on the black culture of violence.”
Readers learn about “Beat Whitey Night” at a Midwest state fair.
<< ‘White Girl Bleed A Lot’: The Return of Racial Violence to America and How the Media Ignore It >>

Format: PDF

Size: 3.877 MB

 

Link 1 | Link 2 Link 3 | Link 4