Marketing: An Introduction by Gary Armstrong, Philip Kotler pdf free download

Marketing: An Introduction by Gary Armstrong, Philip Kotler pdf free download

Description:

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience–for you and your students.

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts.
  • Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.
  • Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.
Great marketing book, even if I didn’t have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper.

Format: PDF

Size: 190.2 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Project Management: The Managerial Process by Erik W. Larson, Clifford F. Gray pdf free download

Project Management: The Managerial Process by Erik W. Larson, Clifford F. Gray pdf free download

Description:

As the market-leading textbook on the subject, Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The text not only delivers the tools and processes is essential to successful project management but also an understanding that the effectiveness of these tools and methods are shaped and determined by the prevailing culture of the organization and interpersonal dynamics of the people involved. As such, Larson/Gray presents a holistic view that focuses on methodology as well as the human dimension and how they interact to determine the outcome of projects.

About the Author

Professor of project management in the department of management, marketing, and international business at the College of Business, Oregon State University. He teaches executive, graduate, and undergraduate courses on project management, organizational behavior, and leadership. His research and consulting activities focus on project management. He has published numerous articles on matrix management, product development, and project partnering. He has been a member of the Portland, Oregon, chapter of the Project Management Institute since 1984. In 1995 he worked as a Fullbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn University in Bangkok, Thailand. He received a B.A. in psychology from Claremont McKenna College and a Ph.D. in management from State University of New York at Buffalo. He is a certified project management professional (PMP).

<< Project Management: The Managerial Process >>

Format: PDF

Size: 15.64 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Security Analysis by Benjamin Graham, David Dodd, Warren Buffett pdf free download

Security Analysis by Benjamin Graham, David Dodd, Warren Buffett pdf free download

Description:

“A road map for investing that I have now been following for 57 years.”
–From the Foreword by Warren E. Buffett

First published in 1934, Security Analysis is one of the most influential financial books ever written. Selling more than one million copies through five editions, it has provided generations of investors with the timeless value investing philosophy and techniques of Benjamin Graham and David L. Dodd.

As relevant today as when they first appeared nearly 75 years ago, the teachings of Benjamin Graham, “the father of value investing,” have withstood the test of time across a wide diversity of market conditions, countries, and asset classes.

This new sixth edition, based on the classic 1940 version, is enhanced with 200 additional pages of commentary from some of today’s leading Wall Street money managers. These masters of value investing explain why the principles and techniques of Graham and Dodd are still highly relevant even in today’s vastly different markets. The contributor list includes:

  • Seth A. Klarman, president of The Baupost Group, L.L.C. and author of Margin of Safety
  • James Grant, founder of Grant’s Interest Rate Observer, general partner of Nippon Partners
  • Jeffrey M. Laderman, twenty-five year veteran of BusinessWeek
  • Roger Lowenstein, author of Buffett: The Making of an American Capitalist and When America Aged and Outside Director, Sequoia Fund
  • Howard S. Marks, CFA, Chairman and Co-Founder, Oaktree Capital Management L.P.
  • J. Ezra Merkin, Managing Partner, Gabriel Capital Group .
  • Bruce Berkowitz, Founder, Fairholme Capital Management.
  • Glenn H. Greenberg, Co-Founder and Managing Director, Chieftain Capital Management
  • Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School
  • David Abrams, Managing Member, Abrams Capital

Featuring a foreword by Warren E. Buffett (in which he reveals that he has read the 1940 masterwork “at least four times”), this new edition of Security Analysis will reacquaint you with the foundations of value investing―more relevant than ever in the tumultuous 21st century markets.

Format: PDF

Size: 2.956 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert Bolton pdf free download

People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert Bolton pdf free download

Description:

Improve your personal and professional relationships instantly with this timeless guide to communication, listening skills, body language, and conflict resolution.

A wall of silent resentment shuts you off from someone you love….You listen to an argument in which neither party seems to hear the other….Your mind drifts to other matters when people talk to you….

People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these “roadblocks” damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations.

People Skills will show you:

· How to get your needs met using simple assertion techniques

· How body language often speaks louder than words

· How to use silence as a valuable communication tool

· How to de-escalate family disputes, lovers’ quarrels, and other heated arguments

Both thought-provoking and practical, People Skills is filled with workable ideas that you can use to improve your communication in meaningful ways, every day.

I have gone through the other reviews and I disagree with the criticism a few of them show. I have so far read over 30 books on people-communications skills and relationships, and I believe this is one of the best. It is unique in its approach, ethical, very easy to read and, more importantly, it works. It absolutely works. I was pleasantly surprised for the results when applying the techniques. It is one of those books you read and re-read. Interacting with others successfully is one of the most difficult, yet rewarding aspects of life. I honestly think this book, if taken seriously, can dramatically improve that interaction. I have only endorsed five books in Amazon.com (Being an avid reader, I have bought and read about 120 during the last three years), and this is one of them.

Format: PDF

Size: 2.284 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Business Law: Text and Cases by Kenneth W. Clarkson, Roger LeRoy Miller, Frank B. Cross pdf free download

Business Law: Text and Cases by Kenneth W. Clarkson, Roger LeRoy Miller, Frank B. Cross pdf free download

Description:

Comprehensive, authoritative, and student-friendly, longtime market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic “black letter law” and cutting-edge coverage of contemporary issues and cases. BUSINESS LAW continues to set the standard for excellence. The text offers a strong student orientation, making the law accessible, interesting, and relevant. The cases, content, and features of the thirteenth edition have been thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, and corporate themes are integrated throughout. In addition, numerous critical-thinking exercises challenge students to apply knowledge to real-world issues. It is no wonder that BUSINESS LAW is used by more colleges and universities than any other business law text.

About the Author

Roger LeRoy Miller studied at the University of California at Berkeley and the University of Chicago. He has been on the staff of a number of universities, including the University of Washington, Clemson University, and the University of Miami School of Law, where he taught, among other subjects, intellectual property and entertainment law. He has published in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. He has authored or co-authored numerous leading textbooks, including BUSINESS LAW: TEXT AND CASES, THE LEGAL ENVIRONMENT OF BUSINESS: TEXT AND CASES, BUSINESS LAW TODAY, FUNDAMENTALS OF BUSINESS LAW, and THE LEGAL ENVIRONMENT TODAY.

Frank B. Cross is the Herbert D. Kelleher Centennial Professor of Business Law at The University of Texas at Austin Law School, where his research centers on judicial decision-making, the economics of law and litigation, and traditional policy and doctrinal issues in administrative law. He has written several books as well as pieces for the Yale Law Journal, Columbia Law Review, University of Chicago Law Review, New York University Law Review, Texas Law Review, Virginia Law Review, Cornell Law Review, Georgetown Law Journal, Northwestern Law Review, and UCLA Law Review. A former president of the Academy of Legal Studies in Business, Professor Cross received his B.A. from the University of Kansas and J.D. from Harvard Law School.

Format: PDF

Size: 48.47 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Marketing Management by Philip Kotler, Kevin Lane Keller pdf free download

Marketing Management by Philip Kotler, Kevin Lane Keller pdf free download

Description:

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

About the Author

Philip Kotler, widely considered to be the world’s leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker’s bureau.

“Kevin Lane Keller” is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world’s most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College’s Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.

Format: PDF

Size: 34.83 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach pdf free download

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach pdf free download

Description:

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.

Mapping Experiences is divided into three parts:

  • Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
  • Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
  • See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Excellent! No other resource provides such a thorough and thoughtful overview of the many kinds of experience maps and related visual models. I consider this the new bible of visual experience mapping. As someone who has been deep into both customer experience from a marketing perspective and UX research and design, I would recommend this to anyone in who wants to add these visual tools to their toolbox and actually understand when, where, how, for who, and why to use them. Highly recommended.
An excellent, thorough survey of tools, techniques, and useful tips for mapping experiences of all kinds, presented by a master of his craft. A comprehensive view that delivers a massive amount of value in a compact volume.

Format: PDF

Size: 102.9 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Series 7 Exam For Dummies, with Online Practice Tests by Steven M. Rice free download

Series 7 Exam For Dummies, with Online Practice Tests by Steven M. Rice free download

Description:

Take your Series 7 exam preparation to the next level

Knowing exactly what to study for any exam is daunting. There’s so much information out there, how can you possibly know what will be on the test? Series 7 Exam For Dummies, 3rd Edition with Online Practice Tests is a critical reference if you’re prepping for your Series 7 examination. Packed with the latest information associated with this test, as well as proven test-taking strategies that are focused on maximizing your score, this easy-to-use and comprehensive text has been updated to support you in your test taking preparations.

The Series 7 exam is no joke — with 250 questions administered in two three-hour blocks, this test is certainly a challenge. Studying for your Series 7 can be intimidating, but with the proper preparation you’ll be able to enter the exam room with confidence.

  • Put your knowledge to the test with two full-length practices tests and answers, which include full explanations to improve your understanding of the content
  • Access an additional full-length practice test and other study tools online
  • Leverage proven strategies and tips that will guide you in honing your test-taking skills
  • Build up the confidence you need to enter the exam with self-assurance and start your career as a licensed broker on the right foot

Series 7 Exam For Dummies, 3rd Edition with Online Practice Tests is a fundamental resource that guides you through your preparations for the Series 7 exam.

I usually don’t write reviews very often but I must say that this book did break up the concepts and the questions in a very easy to follow way. Once you understand how the “Dummies” format works you can really understand the questions. If that is not enough, my friend told me to memorize the questions and you should do well, I laughed but it worked for him.

Format: PDF

Size: 5.856 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Solution manual for Fundamentals of Corporate Finance by Stephen Ross pdf free download

Solution manual for Fundamentals of Corporate Finance by Stephen Ross pdf free download

Description:

Solution manual for Fundamentals of Corporate Finance by Stephen Ross pdf free download.

The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book:
1) An emphasis on intuition―the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.
2) A unified valuation approach―net present value (NPV) is treated as the basic concept underlying corporate finance.
3) A managerial focus―the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.

The Eleventh Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition, resources withinConnect help students solve financial problems and apply what they’ve learned. Ross Fundamentals’ intuitive approach, managerial focus, and strong end-of-chapter content combine with a complete digital solution to help your students achieve higher outcomes in the course.

About the Author

Stephen Ross is presently the Franco Modigliani Professor of Finance and Economics at the Sloan School of Management, Massachusetts Institute of Technology.  One of the most widely published authors in finance and economics, Professor Ross is recognized for his work in developing the Arbitrage Pricing Theory and his substantial contributions to the discipline through his research in signaling, agency theory, option pricing, and the theory of the term structure of interest rates, among other topics.  A past president of the American Finance Association, he currently serves as an associate editor of several academic and practitioner journals.  He is a trustee of CalTech, a director of the College Retirement Equity Fund (CREF), and Freddie Mac.  He is also the co-chairman of Roll and Ross Asset Management Corporation.

<< Solution manual for Fundamentals of Corporate Finance >>

Format: PDF

Size: 1.346 MB

 

Link 1 | Link 2 Link 3 | Link 4

 

Fundamentals of Corporate Finance pdf free download by Stephen Ross, Randolph Westerfield, Bradford Jordan

Fundamentals of Corporate Finance pdf free download by Stephen Ross, Randolph Westerfield, Bradford Jordan

Description:

The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book:
1) An emphasis on intuition―the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.
2) A unified valuation approach―net present value (NPV) is treated as the basic concept underlying corporate finance.
3) A managerial focus―the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.

The Eleventh Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition, resources withinConnect help students solve financial problems and apply what they’ve learned. Ross Fundamentals’ intuitive approach, managerial focus, and strong end-of-chapter content combine with a complete digital solution to help your students achieve higher outcomes in the course.

About the Author

Stephen Ross is presently the Franco Modigliani Professor of Finance and Economics at the Sloan School of Management, Massachusetts Institute of Technology.  One of the most widely published authors in finance and economics, Professor Ross is recognized for his work in developing the Arbitrage Pricing Theory and his substantial contributions to the discipline through his research in signaling, agency theory, option pricing, and the theory of the term structure of interest rates, among other topics.  A past president of the American Finance Association, he currently serves as an associate editor of several academic and practitioner journals.  He is a trustee of CalTech, a director of the College Retirement Equity Fund (CREF), and Freddie Mac.  He is also the co-chairman of Roll and Ross Asset Management Corporation.

 

Format: PDF

Size: 21.56 MB

 

Link 1 | Link 2 Link 3 | Link 4