The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly free download.
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives.
Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives – from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture – can be understood as the result of a few long-term accelerating forces. Kelly both describes these deep trends – flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning – and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits.
Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading – what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place – as this new world emerges.
“We are marching inexorably toward firmly connecting all humans and all machines into a global matrix.” So writes Kevin Kelly on the last page of The Inevitable. No doubt this will have some dialling furiously for Morpheus to deliver a fresh batch of red pills, to save us all. However, Kelly’s “inevitable” future need not be so dystopian. The man is a techno-optimist, and his ebullient enthusiasm for the future shines bright on every page. Yet this is no super-geek future, where nerdy young men with coke-stained teeth peer at screens as they wrestle for control of human civilisation. No, there’s something here for just about everyone. Sharing and cooperation are central tenets of Kevin Kelly’s new age.
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