Associated Press Stylebook by Associated Press pdf free download

Associated Press Stylebook by Associated Press pdf free download

Description:

The style of the Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as:
·        When should the names of government bodies be spelled out and when should they be abbreviated?
·        What are the general definitions of the major religious movements?
·        Which companies do the big media conglomerates own?
·        Who are all the members of the British Commonwealth?
·        How should box scores for baseball games be filed?
·        What constitutes “fair use”?
·        What exactly does the Freedom of Information Act cover?
With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

About the Author

The Associated Press (www.ap.org) is a not-for profit news cooperative that delivers fast, unbiased news from every corner of the world. Founded in 1846, AP today is the largest and most trusted source of independent news and information. Distributed by satellite and the Internet to more than 120 nations, AP services daily reach more than one billion people. With headquarters in New York City, the AP has over 3,700 employees in more than 300 locations worldwide.
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Intercultural competence: Interpersonal communication across cultures by Myron W. Lustig, Jolene Koester pdf free download

Intercultural competence: Interpersonal communication across cultures by Myron W. Lustig, Jolene Koester pdf free download

Description:

Intercultural Competence provides students with the tools to succeed in today’s intercultural world.

Blending both the practical and theoretical, this text offers students the requisite knowledge, the appropriate motivations, and the relevant skills to function competently with culturally-different others. The text provides a discussion of important ethical and social issues relating to intercultural communication and encourages students to apply vivid examples that will prepare them to interact better in intercultural relationships. 

Learning Goals

Upon completing this book, readers will be able to:

  • Appreciate the impact of cultural patterns on intercultural communication
  • Use both practical and theoretical ideas to understand intercultural communication competence
  • Understand some of the central contexts — in health, education, business, and tourism — in which intercultural communication occurs
  • Discuss cultural identity and the role of cultural biases
Downloading Intercultural Competence has been a life saver for me. This is the first time I rented a book and I am very happy that I found this option just before the start of class. The book, itself, is a very interesting and well written textbook. Real life examples are given to accent the subjects covered. I feel so much more intelligent because the book lays down a nice foundation in linquistics culture, verbal/nonverbal communication and life.
This book changed my life. My whole perspective on school has totally been wiped clean and has been replaced with the most insightful piece of text human kind has written. If you have not bought yourself a copy of this book yet, well to be frank, then you have not been treating yourself with any self respect.
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The American Sign Language Handshape Dictionary by Richard A. Tennant, Marianne Gluszak Brown pdf free download

The American Sign Language Handshape Dictionary by Richard A. Tennant, Marianne Gluszak Brown pdf free download

Description:

Featuring

•More than 1,900 Sign Illustrations Including 327 New Signs
•Plus DVD Showing How to Form Signs
•Arranged by Handshape for Easy Identification
•Complete Index of English Vocabulary for All Signs
•An Introduction to Deaf Culture and ASL Structure

The first reference source that allows users to access ASL signs without previous knowledge of their English equivalents (far superior to those in most other English-ASL glossaries). Likely to become indispensable on many educators’ and students’ bookshelves.—CHOICE

Now, the bestselling resource The American Sign Language Handshape Dictionary has been completely revised with more than 320 new signs and a new DVD. This unique reference can help users locate a sign whose meaning they have forgotten, or help them find the meaning of a new sign they have just seen for the first time. It organizes more than 1,900 ASL signs by 40 basic handshapes and includes detailed descriptions on how to form these signs to represent the different English words that they might mean. ASL students can begin to track down a sign by determining whether it is formed with one hand or two. Further distinctions of handshape, palm orientation, location, movement, and other nonmanual body signals help them pinpoint their search while also refining their grasp of ASL syntax and grammar. A complete English word index provides the option of referring to an alphabetical listing of English terms to locate an equivalent sign or choice of signs.

The new DVD shows how each sign is formed from beginning to end. Users can watch a sign at various speeds to learn precisely how to master it themselves. Together, the new edition of The American Sign Language Handshape Dictionary and its accompanying DVD presents students, sign language teachers, and deaf and hearing people alike with the perfect combination for enhancing communication skills in both ASL and English.

Format: PDF

Size: 19.24 MB

 

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Perspectives on Persuasion, Social Influence, and Compliance Gaining by John S. Seiter, Robert H. Gass pdf free download

Perspectives on Persuasion, Social Influence, and Compliance Gaining by John S. Seiter, Robert H. Gass pdf free download

Description:

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

I love this book a lot. I downloaded it long time ago while I was in college. I used this book as a practicing tool and guide for my debate skill and communication method. It did broaden my view and strengthen my points of view in things that were ambiguous before. I would recommend this book to anyone that is starting to learn about persuasion or interested in it. It’s perfect for beginners and people who need a more systematic organization of their knowledge.
I had to read this book for a communications class at Regent University and it has been the most entertaining and informative textbooks I have yet to read. It’s even one of the most entertaining books that I’ve read, PERIOD.
Great insight, very useful for my persuasion class. This book has met my expectations so far. Really useful sources provided in this version.
I base my comments on all editions. The book was funny, substantive, humble, and comprehensive. The organization was effective, and I learned how much knowledge about persuasion has changed since twenty years ago, the last time I taught a course on that subject. If I had to start over to learn about persuasion, this was an excellent way to do it!
As an undergrad, this was a great book to read. It’s written in a conversational style, yet it is still detailed and comprehensive in research, meta-analyses, and examples. The authors also have a sense of humor…which is nice and used sparingly, yet makes it even more enjoyable to read.

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Persuasion: Reception and Responsibility by Charles U. Larson pdf free download

Persuasion: Reception and Responsibility by Charles U. Larson pdf free download

Description:

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today’s 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

Review

PART I: THEORETICAL PREMISES. Preface. 1. Persuasion in Today’s Changing World. 2. Perspectives on Ethics in Persuasion. 3. Traditional, Artistic, and Humanistic Approaches to Persuasion. 4. Social Scientific Approaches to Persuasion. 5. The Making, Use, and Misuse of Symbols. 6. Tools for Analyzing Language and Other Persuasive Symbols. PART II: IDENTIFYING PERSUASIVE FIRST PREMISES. 7. Psychological or Process Premises: The Tools of Motivation and Emotion. 8. Content or Logical Premises in Persuasion. 9. Cultural Premises in Persuasion. 10. Nonverbal Premises in Persuasion. PART III: APPLICATIONS OF PERSUASIVE PREMISES. 11. The Persuasive Campaign or Movement. 12. Becoming a Persuader. 13. Modern Media and Persuasion. 14. The Use of Persuasive Premises in Advertising and IMC. References. Index. –This text refers to an alternate Paperback edition.

About the Author

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

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Size: 43.29 MB

 

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In Mixed Company: Communicating in Small Groups and Teams by J. Dan Rothwell pdf free download

In Mixed Company: Communicating in Small Groups and Teams by J. Dan Rothwell pdf free download

Description:

The market leader for the small group communication course, Rothwell’s IN MIXED COMPANY offers students a combination of theory and application, enabling them to apply small group communication concepts not only in class but in their own lives. The text follows the central unifying theme of cooperation, and the communication competence model continues to guide discussions of key small group concepts and processes. The inclusion of systems theory remains a key theoretical component of the text, and the unique focus on power in groups continues to be addressed throughout the text. To encourage critical thinking, the eighth edition has captions to accompany photos and illustrations, and it also offers interactive quizzes related to the visuals.

Review

“I think this is the best small groups text in the market. . . . It has excellent topical coverage. It is particularly good in its coverage of decision making. It uses clear examples to illustrate points.”

“This is a very accessible book for undergraduates . . . It compliments my approach to teaching the course because it provides practical examples that relate to students’ lives. Further, it covers just about every topic that could be important to group communication dynamics. So, it is very thorough.”

“This book does a great job of exposing the reader to a variety of issues in meaningful and understandable ways. It gives instructors a lot of leeway in how contents can be explored in the classroom and in assignments. It really meets with my goals of giving a comprehensive and applied exposure to small group communication.”

I really enjoy this book, it’s very simple to follow. It provides you with terms, definitons and examples. It also has photos, for you to visually see certain concepts. It’s very fun to read and you’ll learn a lot! I would recommend this!! I wish many other book’s were this fun to read!
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Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch pdf free download

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch pdf free download

Description:

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

About the Author

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals.

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Size: 103.9 MB

 

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Perfect Phrases ESL Everyday Business by Natalie Gast pdf free download

Perfect Phrases ESL Everyday Business by Natalie Gast pdf free download

Description:

Now you’ll know what to say at the right time in any situation

ESL specialist Natalie Gast knows from her experience that the workplace presents some unique situations. In this book she presents scenarios, business slang, and other linguistic issues that typical language texts don’t go into–for example, how to break the ice with small talk or ask for clarification. These hundreds of phrases will help you not only survive but thrive in your chosen field.

This is an excellent source for teachers and students alike looking to improve their conversation skills. This book includes phrases for the everyday professional or for ESL/EFL students looking to boost their speaking skills before entering the job market. As a teacher, I found it very helpful to pull out key phrases and create lesson plans which my students found relevant in their day to day activities.

My students who are employed by an international company found this to be an excellent guide for
helping them to express themselves in personal and business communication.

Excellent for the businessman who wants to improve his oral and written vocabulary. I highly recommend this book to both native
English speakers and speakers of other languages wishing to improve their English.

I’m a Business English tutor and have been looking for a practical, up-to-date phrase book. This is an excellent book which I recommend to my students. It covers a full range of topics.

it is a great help.

About the Author

Natalie Gast is the founder and principal of Customized Language Skills Training, a full-service language training company established in 1986. CLST, among other services, provides tailor-made, onsite ESL and ESL-related programs. Gast has a master’s degree in TESOL and had previously been a college instructor.

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Reflect and Relate: An Introduction to Interpersonal Communication by Steven McCornack pdf free download

Reflect and Relate: An Introduction to Interpersonal Communication by Steven McCornack pdf free download

Description:

In Reflect & Relate, distinguished teacher and scholar Steve McCornack arms students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. The most engaging examples and a lively voice hook students into the research, while features encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with new, high interest examples throughout, up-to-the-moment coverage of mediated communication (from internet dating to social media), new chapters on family and friends, integrated video program, and much, much more.

Now with VideoCentral: Interpersonal Communication! This online treasury illustrates key interpersonal terms through short, realistic videos. Featuring over 80 clips, this resource will bring a new media experience to your students’ assignments. Take a tour here.

This book was required for my Interpersonal Communication class at my local college. I thought this was going to be a boring book and class but I couldn’t have been more wrong. The author uses references to modern day movies, music, television, books, and other pop culture to relate the topics to information you already know. The read is so compelling and informative I find myself rereading the chapters, sometimes even twice. I am considering keeping this book and not trying to resell it after my class is over. It’s really that good.
I enjoy the chapters on communication. Great download if you want to work or improve on your interpersonal communication.
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Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler pdf free download

Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler pdf free download

Description:

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

This book provides everything students need to be successful as advertising professionals in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.

This is quite possibly the best textbook I’ve ever read. I read it in its entirety, and I think all but a couple of chapters were truly engaging. This book is a unique and fun approach to talking about strategy in Advertising. All the case studies were fascinating, and I loved the “brief cases” at the end of the chapters.

About the Author

Bonnie L. Drewniany is sequence chair for Advertising and Public Relations as well as an associate professor in the College of Journalism and Mass Communications, University of South Carolina, Columbia. She has an MBA from Rutgers University with a concentration in marketing, and a BS from Syracuse University, with a concentration in Mass Communications.

A. Jerome Jewler is a distinguished professor emeritus in the school of Journalism and Mass Communications, University of South Carolina, Columbia. He is a graduate of the University of Maryland with a BS in Journalism and an MA in American Civilization. He received the 2000 Distinguished Advertising Educator Award presented by the American Advertising Federation.

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